Products can have many features that entice us to buy them. Functionality, use value and price are almost certainly the most important. But if we all just choose according these criteria, designers would be unemployed, because there is nothing more to design that we really need. So the focus of most of the designers is to create the exceptional, the surprise in the detail and the creation of emotion. A designer who it quite fantastic understands to equip its products with exactly these properties is Jean-Baptiste Fastrez.
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